Blog articles on my WordPress Reader started appearing with an estimated reading time (ERT) tucked at the bottom left-hand corner, about two weeks ago. So, for example, my blog posts looked like this.
Many writers I know, including myself, lean towards verbosity. We are in love with our words. When you are in love, words are harder to kill. A blog post may therefore take hours to complete. As Samuel Jackson notes, “What is written without effort is in general read without pleasure.” At first, it was jarring to see work that took me seventy-two hours to produce reduced to a three-minute read, word count notwithstanding. But this is the reality of life online; writers have much to share, readers have little attention to spare. Erik Qualman caps the average person’s attention span at seven seconds, one second less than a goldfish’s eight seconds.
If the first three sentences…
View original post 507 more words